Business Schools Should Teach Students About Meaning

Business Schools Should Teach Students About MeaningBusiness Schools Should Teach Students About MeaningArt is treated too much as business, its said. Perhaps its business that should be treated more like art. From The Economist on how business people can benefit from a more serious study and appreciation of the artsStudying the arts can help businesspeople communicate more eloquently. Most bosses spend a huge amount of time messaging and reaching out, yet few are much good at it. Their prose is larded with clichs and garbled with gobbledegook. Half an hour with George Orwells Why I Write would work wonders. Many of the worlds most successful businesses are triumphs of story-telling more than anything else. Marlboro and Jack Daniels have tapped into the myth of the frontier. Ben Jerrys, an ice-cream maker, wraps itself in the tie-dyed robes of the counter-culture. But business schools devote far more energy to teaching people how to produce and position their products rather than ho w to infuse them with meaning.The Economist